PLANET Technology Corporation

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As leaders in nano-technology for the medical industry, PLANET Technology Corporation, wanted to increase online sales while utilizing its current customer base.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
 

Challenge

Avoid over-targeting current visitors.

Solution

A dynamic digital media suite allows users to be retargeted to relevant products based on what they saw on their last visit and how much time they spent viewing each product or page. We introduced a contextual campaign to increase reach by showing visitors the most-visited and most popular website tour. We also put daily caps in place to prevent users from being shown the same products too many times.

Results

We were able to achieve a new and improved click-through rate of 0.09%, which generated a number of new sales for the company. In the first full month of activity, our campaign reduced the cost per action by 20%, which beat the clients' goal for our entire project. By February 2013, we were able to produce a return on investment of 272% with dynamic re-targeting and a prospecting campaign.

0.09% CTR

20% less CPA

272% ROI

From the client

We have built such a strong relationship with these guys that we now consider them an extended part of our IT department. We know that service is only a phone call or email away and know that we will always receive a high level of customer service when we deal with their team. They always make us feel as if we are their #1 customer.

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